BadBoi Designs collaborated with Luc Ice Master, a South African business that sells and services industrial ice machines. The project involved complete branding for an ice machine company, including logo design, web design, brochure design, and a digital flyer. As a result, Luc Ice Master now presents a professional and trustworthy image—both online and offline.
Project Overview
Luc Ice Master needed a brand identity that conveyed expertise, reliability, and modern service. Their goal was to increase visibility and attract new clients in both commercial and industrial sectors. Therefore, our solution included a bold new logo, a clean website, and print-ready collateral that could support both marketing and sales efforts.
Logo Design
Brand Colors
A color pallet inspired by the whites and blues of water and ice.
Indigo
#263d6f
Blue Yonder
#4765ab
Iceberg
#72a5d4
Baby Blue
#99ccff
Web Design & Development
The Luc Ice Master website boasts a sleek, responsive design that adapts seamlessly across all devices, ensuring an optimal user experience. Additionally, strategic call-to-action buttons enhance user engagement, driving conversions effectively.

Website features
A user-friendly website designed for business growth.
Responsive Design:
The website we designed for Luc Ice Master features a responsive design, ensuring optimal viewing and usability across various devices, such as desktop computers, tablets, and mobile phones.
A User-Friendly Website:
Our website design showcases the wide range of services offered by Luc Ice Master through interactive elements, allowing visitors to explore and learn about their offerings in an engaging and user-friendly manner.
Easy Contact and Inquiry Form:
The website includes a convenient and user-friendly contact and inquiry form, making it easy for potential clients and customers to get in touch with Luc for inquiries, quotes, or any other information they may need.
Company Brochure
The brochure seamlessly blends a modern design with a cool-toned aesthetic, making it both professional and visually engaging. Moreover, high-quality imagery and structured content ensure that key brand messages are effectively communicated. Additionally, the well-organized layout enhances readability, creating an informative yet visually appealing experience.
Digital Flyer Design
To maximize brand visibility, we designed a captivating digital flyer for Luc Ice Master. Not only does it showcase their products, but it also ensures seamless social media sharing for wider reach and engagement.

“Working with BadBoi Designs was an absolute pleasure. They truly understood our vision and translated it into a stunning logo and brand collateral. The color palette and design elements perfectly capture the essence of our business. We highly recommend their services for anyone seeking top-notch graphic design.”
- Lucas Ledwaba
Founder of Luc Ice Master