Appara Brands Visual Identity & E-Commerce Website

Project Details:

Client: Luc Ice Master

Industry: Commercial Ice Machine Supply & Maintenance

Services Provided: Logo Design, Flyer Design, Website Design

Year: 2020

Project Overview:

The Luc Ice Master brand revamp was a comprehensive rebranding project for Lucas Ledwaba’s established ice-making equipment company in South Africa. Luc Ice Master specializes in selling and maintaining industrial ice machines for businesses in hospitality, food service, and retail. Our goal was to refresh the brand’s identity and marketing materials to better reflect its high-quality service and position in the industry.

Brand Identity Design:

The first step in transforming Appara Brands was creating a logo that reflected their cultural inspiration, energy, and vision. The final logo blends bold typography with a distinctive African-inspired pattern, symbolizing both tradition and modernity.

Brand Guide:

We then developed a comprehensive brand guide that included:

Logo usage guidelines
Brand color palette
Typography choices
Visual patterns for marketing collateral

This guide ensured the brand would maintain consistency across all platforms—from packaging to social media.

Take a look at how our brand identity designs can help you create memorable brand assets.

E-Commerce Website Development

With the brand identity in place, we designed and developed a WooCommerce-powered online store to showcase Appara’s diverse apparel range. The website was optimized for mobile-first shopping, smooth navigation, and a fast checkout process.

Appara Brand's Website Features

The new Luc Ice Master website was designed to be visually appealing, functional, and easy for customers to navigate. Key features include:

Mobile-Friendly Design

Appara Brands’ e-commerce store is fully responsive, ensuring a seamless shopping experience on smartphones, tablets, and desktops.

Secure Online Payments

We integrated secure payment gateways so Appara Brands can accept various payment methods while protecting customer data.

Easy Product Management

The website allows Appara Brands to effortlessly add, update, and manage their apparel inventory in real-time.

Integrated Social Media Marketing

Appara Brands’ website links directly to their social media channels, driving traffic and boosting brand engagement

Discover our web development services for responsive, SEO-ready websites.

Are you ready to transform your brand?

Are you ready to transform your business into a memorable brand for customers?
You can contact BadBoi Designs today to start your transformation.